Master of Science (MSc) in Marketing

Program Description

The objective of the marketing core is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors. Included in this analysis is an examination of effective marketing practices, procedures, and analytics required to produce impactful marketing decisions.

Learning Outcomes

• Graduates will be able to explain the important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing.
• Graduates will be able to effectively apply important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing when analyzing complex marketing situations.
• Graduates will be able to effectively integrate (or synthesize) important terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Program Prerequisites*

• BUSN 5000 Business
  *for students starting Summer 2019 or later
  Further information about program prerequisites can be found here

Program Curriculum*

The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. Students who require prerequisite courses may have to complete more than the minimum required US credit hours for this degree. *Fall 2018 intake or later. (View previous degree requirements.)

The following courses are required for the MSc in Marketing:

• MRKT 5000 Foundations of Marketing Strategic Thinking (formerly 'Marketing'; 3 hours)
• MRKT 5610 Marketing Channel Management (3 hours) (formerly MRKT 5920 Marketing Channel Management)
  Prerequisite: MRKT 5000
• MRKT 5720 Promotional Management (3 hours) (formerly MRKT 5940)
  Prerequisite: MRKT 5000
• MRKT 5730 International Marketing (3 hours) (formerly MRKT 5980)
  Prerequisite: MRKT 5000 or permission of the instructor
• MRKT 5740 Management of Digital Marketing (3 hours)
  Prerequisite: MRKT 5000
• MRKT 5850 Marketing Research (3 hours) (formerly MRKT 5970)
  Prerequisites: MRKT 5000 and MRKT 5890 or BUSN 5760
• MRKT 5890 Marketing Statistics (3 hours) OR BUSN 5760 Applied Business Statistics (3 hours)
  Prerequisites: MRKT 5000
• MRKT 5895 Marketing Analytics (3 hours)
  Prerequisites: MRKT 5000 and BUSN 5760 or MRKT 5890
• MRKT 5960 Marketing Management (3 hours)
  Prerequisites: MRKT 5000, MRKT 5610, MRKT 5720, MRKT 5730, MRKT 5740, MRKT 5850 and MRKT 5895
• MRKT 6000 Integrated Studies in Marketing (3 hours)
  Prerequisite: completion of all of the required courses above
• MRKT 6250 Master Thesis (6 hours)

After Graduation

MSc in Marketing graduates find careers in marketing, advertising, communications, and public relations. Potential employers include advertising and public relations agencies, non-profit organizations, and the marketing departments of large corporations, all of whom seek out professionals who understand the fundamentals of marketing research, analytics, and statistics as well as channels and promotional management and digital marketing.

Resources & Roadmaps

Resources for MSc Marketing Students

Note: Program prerequisites are to be completed before beginning MSc in Marketing coursework. BUSN 5000 - Business is required for students who have not completed an accredited undergraduate degree in business or management within the five years prior to entering the MSc in Marketing program. If the appropriate undergraduate program was completed more than five years prior to entering the program, the department will allow a waiver if the student demonstrates command of the content area by successfully completing a waiver examination. If you are interested in taking a prerequisite waiver examination, please see the department coordinator.